Newsweek extinde vacanta in iulie si august

Pentru prima oara in 76 de ani de istorie, revista Newsweek ia o pauza suplimentara in iulie si august, inca un semnal negativ pentru industria de print, probabil o miscare de reducere a costurilor… De obicei, Newsweek ia pauza o saptamana de Craciun, de ziua SUA si o singura saptamana in august. Anul acesta insa Newsweek face pauza doua saptamani in august si una in iulie.

Exista si o veste buna pentru industrie: The Economist continua sa creasca in tiraj, a ajuns la 800.000 tiraj in SUA, in curand probabil va ajunge numarul unu, spun specialistii.

The decision comes less than a month after Newsweek unveiled a redesigned magazine in a move to adapt to the changing preferences of readers and marketers, whose gradual shift away from print has accelerated during the recession. In the overhauled Newsweek, the publisher has dropped its focus on breaking news in favor of columns and narrative features.

Newsweek said it also is curtailing its guaranteed circulation to 1.5 million readers from 2.6 million and targeting a more highbrow audience, including Beltway insiders and policy wonks.

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